Choose your people.
Get specific about the creators, teams or brands you want to edit for, and what they actually need from an editor.
A CREATIVE SUPPLEMENT FOR VIDEO EDITORS
For freelance video editors who want a clearer answer to who they serve, what kind of work they want more of and what direction they are building toward.
USE IT WHEN
Your positioning feels vague, your client mix feels random or you need to decide what kind of editing business you actually want.
IT HELPS YOU LEAVE WITH
A clearer ideal customer, a sharper value proposition and a one-sentence direction for the next 6–12 months.
A digital worksheet you can print or annotate in your preferred PDF app.
REAL WORKSHEET PROMPTS
A clearer picture of your editing business.
Who do you want to edit for?
Educational YouTube creators with a weekly video essay series.
What problem are they hiring an editor to solve?
Turn long recordings into clear stories and free up their time to create.
WHAT DO YOU WANT TO BE KNOWN FOR?
Reliable, story-led edits that keep the creator’s voice.
Illustrative answers from a freelance editor
Work through the questions in order. Start with the people you want to serve, then decide what you are building for them.
Get specific about the creators, teams or brands you want to edit for, and what they actually need from an editor.
Name the problems you solve, your strengths and what would make the right client choose you.
Bring it together in one sentence about the editing business you want to build over the next 6–12 months.
Two pages of questions and space for your answers. The previews below show the actual PDF pages.
Who is this business actually for?

What are you building?
